JAMUL CASINO
Jamul Marketplace
The leadership team at Jamul Casino wanted to refresh the ambiance of the food court, the most popular food and beverage option at the property. A new visual identity was created for each food outlet, along with a new dining area that produced and dynamic and exciting customer draw. Completed in just 7 weeks on-site, the new Marketplace venue has produced excellent results for the property and further cemented Jamul as a destination of choice in the Southern California market.
Location: San Diego, California
Duration: 7 Weeks
Project Size: 3,800 sf
Services: Design-Build Renovation
Project Approach
Conceptual Design
The Jamul Casino food and beverage team was focused on providing an elevated food hall experience for their guests, keeping them close to the action and providing a destination-level ambiance. The design team began with creating a clear identity for each food venue that included thematic features to visually communicate regional cuisine offerings. The Tribe wanted to create a central "WOW" feature in the space and after several options, decided on a 360 viewable video pylon located at the center of The Marketplace. Guests viewing this feature from the gaming floor are drawn to the wide-ranging content that is ever-changing, from tropical underwater scenes to marketing content that communicates specials and guest offers.
An important component of the conceptual design, was the schedule for implementation. Large decor features were designed to be dissasembled and brought onsite for prior to installation. An addtional challenge was the area of work was on the second floor of the casino requiring special coordination to minimize disruption to guests, while moving all of the work product to the space.
As the conceptual design work was being completed, architectural and engineering drawings were put together to achieve the project scope and timeframes. Our architectural team created solutions that efficiently integrated the new construction elements with the existing facility in the best way, producing the all-new ambiance as well as operational solutions for the project. To meet the tight deadlines for the project, our team of specialty fabricators began building major components of the project off-site, while the onsite team finalized the construction drawings.
In order to meet the client's goals for the project schedule, our teams constructed the majority of the project off-site. This allowed major components to be assembled onsite and installed, rather than taking weeks or months to build the elements onsite. This also minimized disruption to the adjacent gaming floor customers. Large overhead trellis structures, the entry valance feature, as well as custom wall murals and wood features were all shipped down as components of the project, which could be installed quickly and get the project turned over to the client earlier than originally planned.
The I-5 teams implemented the onsite renovation at Jamul in just 7 weeks on-site, this was achieved through aggressive scheduling and extensive pre-planning to re-open areas for customer use as early as possible. The Taqueria and Coffee Shop areas were opened as part of phase one and Burgers & Shakes, and Pizzeria were opened in the second phase of the project. This meant that customers always had one food option open throughout the entire project and business actually increased during the remodel.
The Marketplace at Jamul Casino was transformed into a destination food hall environment in just 7 weeks onsite. The casino and tribe are extremely happy with the results they have seen, both in traffic to the venue, and increased customer visits to the casino as well.
