Potawatomi Casino Hotel: A Bold New Chapter
Potawatomi Casino has long been celebrated as the Midwest's premier entertainment destination—Milwaukee's hub for exhilarating gaming, exceptional dining, and world-class entertainment. Centrally located, it draws a diverse audience from across the region. Yet, despite its success and stellar reputation, the tribe and casino management team recognized that even the best can evolve. In an age of ever-rising customer expectations, staying ahead isn’t just an advantage; it’s essential.
After acknowledging that the facility had not undergone significant updates in some time, the decision was made to embark on a transformative renovation. The goal was clear: to revitalize the casino’s authentic charm, enhance its appeal to a broader audience, and reaffirm its status as an iconic Midwest destination.
To bring this ambitious vision to life, Potawatomi Casino partnered with the experts at I-5, initiating a comprehensive redesign that promises to elevate the guest experience while staying true to the rich heritage and spirit of the tribe.
Click here to view the project page for Potawatomi's new sportsbook: Potawatomi Casino Hotel - Sportsbook
Location: Milwaukee, Wisconsin
Duration: 48 Weeks Onsite
Project Size: 125,500 sf
Services: Architect of Record, Interior Designer, Specialty Decor Contractor
Project Approach
As the initial phase of a property-wide transformation, the entire second level of the casino was meticulously redesigned to deliver an elevated guest experience. This phase introduced four distinctive gaming floors, five unique restaurant and bar concepts, a stunning central bar as the focal point, and the exclusive "1833 Club," an elite VIP Lounge offering unparalleled luxury and privacy.
Fabrication of the custom decor pieces was completed at our local manufacturing facility to minimize project timeframes. This also ensured a high level of quality on the finishes that would not be achievable if they were manufactured on-site.
The project was executed with remarkable efficiency, underscoring Potawatomi Casino’s commitment to excellence and attention to detail.
Phase 1 of the renovated Potawatomi Casino now provides an even more immersive and luxurious experience, resonating with both longtime patrons and newcomers alike. With its blend of modern amenities and authentic cultural touches, Potawatomi Casino isn’t just a place to gamble—it’s an experience that captivates all who walk through its doors.
"I think when you come here and see this, you are going to be amazed! It really resets the stage, this level of design, AV integration, and decor is something you would only see in Vegas." Dominic Ortiz, CEO, Potawatomi Casino Hotel
High Impact Design
Elevate your gaming facility to a signature destination through exceptional visual design.
Incredible Timeframes
Our signature process will ensure that your location is transformed from concept to completion in the most efficient way possible.
Amazing Customer Experience
I-5 manages and delivers all aspects of design and construction, providing a streamlined project experience with a single point of contact.