POTAWATOMI CASINO HOTEL
Potawatomi Sportsbook
As part of the second phase of an expansive property-wide remodel, Potawatomi Casino envisioned a state-of-the-art Sportsbook venue designed to beat the best in the nation. An existing multi-level theater was reimagined and transformed into the ultimate sports-viewing destination. The centerpiece of the venue is a stunning 2,100-square-foot curved LED screen, complemented by an elite broadcast booth, multi-tiered seating, and a mezzanine offering unparalleled viewing experiences. To enhance the guest experience, the space includes a full-service kitchen and a dedicated bar.
The design seamlessly blends high-end finishes and architectural lighting with a world-class AV system, creating an energetic and immersive environment unmatched in the greater Midwest region. Subtle design elements pay tribute to the roots of the Forest County Potawatomi Community, incorporating floral motifs throughout the space as a nod to their heritage.
The result is a Sportsbook venue that sets a new standard for entertainment, offering guests a one-of-a-kind experience in sports viewing and hospitality.
Click here to view the first phase of Potawatomi's remodel: Potawatomi Casino Third Floor Remodel
Location: Milwaukee, Wisconsin
Project Size: 20,600 sf
Services: Architect of Record, Interior Designer, Specialty Decor Contractor
Project Approach
This design features tiered seating and a curved LED screen, ensuring an optimal viewing experience for every guest. Food and beverage stations are strategically located on both the lower and upper levels, complemented by booth seating areas that provide intimate and private settings for groups.
Upon determining that the existing multi-leveled theater was ideal for the new sportsbook, extensive planning discussions commenced to optimize the space utilization. The decision was made to rotate the theater layout 180 degrees. This ambitious plan positioned the mezzanine at the room's entrance, creating a floor space suitable for tiered seating throughout, and designated the newly opened wall to accommodate a 120-foot wide LED screen.
The outcome is a world-class sports betting experience, featuring one of the largest, highest quality screens in the country, and complimented by an exceptional food & beverage offering to set the venue apart as the premier sports viewing destination.
